We recently adjusted matchups and schedules working closely with the league to better serve fans, and we have our broadest distribution slated for the remainder of the regular season, including five games on ABC.” “However, the action-packed and innovative games are clearly resonating - the rest of the season has delivered within our expectations and we’re pleased with the interest we’re seeing across linear, streaming, digital and social platforms. “This weekend the viewership pattern was not unexpected as the XFL faced tough direct competition due to the start of March Madness,” said Tim Reed, ESPN’s vice president of programming and acquisitions, in a statement to The Athletic. The XFL’s network partner says the March ratings dip was not a surprise, since everyone knows that the eyeball-hogging basketball tournaments are played every year (except during pandemics). Question is, what is the viewership baseline? TV audiences typically rebound for playoff games, too, and viewership in general relies to a major degree on marketing efforts by its media partners. Louis Battlehawks - a game that drew a reported 35,000 in-person fans in the football-hungry market.Ī decline after any new sport or league’s opening weekend isn’t surprising because casual and initially curious fans drift away before the hardcore viewers settle in. The best audience of the weekend was a 320,000 average for the D.C. In fact, all four games last weekend rank as the least-watched of any iteration of the XFL, according to Sports Media Watch. ET and averaged 234,000 viewers on cable’s FX - the lowest audience number for any XFL game in the 2001, 2020 or 2023 versions of the league. The Orlando Guardians-Vegas Vipers game last Saturday kicked off at 10 p.m.
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